Design leadership
built with AI
VP Product Design at Taxfix. Previously Wolt.
VP Product Design at Taxfix. Previously Wolt.
I lead design and product strategy at consumer platforms across Europe. I've grown teams from a first hire to an org of forty. My team and I use AI as standard practice across every discipline.
AI-native teams
Tools are the easy part. Changing how a team actually works, growing the capability, and keeping the judgment human.
Ways of workingProduct leadership
Hands on where it matters, from defining strategy to making sure execution matches vision. Close to the work on the projects that count, shaping direction and holding the quality bar.
Case studiesBuilding design orgs
From a first hire to an org of forty, including managers, across companies at very different stages, from hyper-scaling to pivoting. Getting the right people, growing them, and building the org around them.